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To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration is underway. Pokémon's creators and London's Natural History Museum will launch a temporary store featuring exclusive items. Enthusiasts will find offerings including stationery, plushes, and artwork all inspired by the institution's theme. The big draw, however, is a limited-edition Pikachu card, offered as a gift with purchase at the pop-up. This shop will operate from the physical location to online from January 26 to April 19.

Pokécology Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited tome filled with stunning artwork depicting Pokémon in their natural habitats. The concept is the kind of research an in-world scientist might publish once adventurers submit their data, or what Charles Darwin might have created had the famous islands teemed with Pidgeys instead of birds. A key appeal lies in the book's serious approach, treating Pokémon as worthy of subject for study. Writer Yoshinari Yonehara and illustrator Chihiro Kinoshita each possess doctorate degrees in ecology and behavioral science.

What Makes This Promo Card Stand Out

The company regularly to issue special edition cards celebrating major tournaments or brand collaborations. A lot such collector items often feature the iconic mouse Pokémon who serves as the franchise mascot. The factor setting this new museum card however, is the distinctly bigger dimensions. Although precise specs have not been immediately shared, its distribution will certainly be highly restricted, and fans limited to only a single card with each transaction.

Limiting Reseller Activity

Per an official announcement, a portion of the merchandise will also be sold outside the institution itself. But, broader availability is slated for specific stores in the United Kingdom. Importantly, fans cannot purchase the card through the official web shop. While reseller interest is inevitable, the setup suggests they will have a difficult time hoarding mass quantities on this occasion. If you're feeling left out, consider an alternative like fossil-themed display headed to Chicago in the coming months.

"All profits of sales made in the Museum shop and its online store, including Pokémon products, support the Natural History Museum’s non-profit work. That encompasses the research of 400 scientists dedicated to conducting studies and finding answers to the planetary emergency," it notes.